[11eleven]

I'm someone who was affected by Mixpanel's decision to end their messaging product.

I think having the ability to message users was a huge selling point for Mixpanel. It meant that you could track user events and details with Mixpanel and use them to send behavior triggered emails, push notifications and SMS on the same platform.

From what I see, it seems the issue was, they never realized or marketed how great it was having user analytics and messaging on the same platform. Their messaging product didn't have to be the best feature wise, it solved a lot of pain points.

No need to send your user events to a separate messaging platform, you could easily track downstream actions users took after receiving or opening a message you sent with Mixpanel to get more accurate conversion data as utms can be unreliable, it had competitive pricing (multichannel messaging platforms for large audiences are very costly).