I used to work for another company called Motionbox which offered a similar service in addition to a more youtube style type service. Motionbox was sold to SnapFish/HP. SnapFish, for whatever reason, was only interested in acquiring the youtube style customers. That left all of the commercial, paying, customers available. We made a bid to buy them from Motionbox and the bid was accepted. We then gave the customers the option to migrate all of their videos to SproutVideo and become customers. Around 200 made the transition.
It's somewhat hard to calculate where my time is spent as I don't really keep a good record of it. If I had to guess, I would say the breakdown is something like this: