|
|
|
|
|
|
by TeMPOraL
1756 days ago
|
|
|
> Customers asked for it: Check. > Customers would benefit from it: Check. The key is in what the word "it" means. The answers are positive if by "it" you mean "this category of product". They may very well be negative if by "it" you mean "our particular product". The customers want a jar of salsa. They don't want, and never asked for, your particular variation of a jar of salsa, essentially identical to 10 other variations except for a differently designed label. Another tricky bit is in the "asked for" part. For most products on the planet, customers don't really ask for anything. The market isn't structured this way. Products are just dumped on the market, and those that sell survive. This is wasteful, but has some benefits. It would just be better if marketing wasn't there to meddle with things, artificially sustaining more variations of a product than needed. |
|
|
I'd say it's a solved problem. Make - dunno - 3 different formulations (normal, sensitive, extra soft?), and provide the scents as small and separate ampules, and let the user mix and match the apple and cinnamon, and make the place smell of a bloody apple pie after a load of laundry for all you care. People are usually already familiar with those, and have their preferences, plus it would even be fun to experiment, and make one's own blends.
Anyway.... What I wanted to say is that I hate having too much choice (especially artifical one), and I specifically hate choice paralysis.
And I'm writing this as an European. Finding myself in search of a cereal, and ending up in a typical USican giant isle consisting just of a cereals is my idea of an nightmare. I thank the FSM for Lidl existence.