I guarantee nobody would care. Even when you tell people the impact it might have on them... they may only have to replace one clock, or not any at all. Their cell phone clock works just fine.
There's a difference between them perceiving it to have no impact, and it having no impact.
It also may be important enough to keep funding with 0.0001% of the budget or whatever it costs, but not important enough for a higher level of funding. Still requires advocacy.