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by coderintherye 1760 days ago
When you say "free delivery" do you mean the distributor is delivering the products to the merchant for free? Is there a minimum order size?

You note the idea of them ordering every day, are the goods moving that fast that it makes financial sense for daily orders? Normally these shops are ordering weekly or biweekly.

Do you work with the Principals at all (e.g. Coca Cola) or just directly with the Distributors?

Did the merchants already have smart phones and digital literacy to be able to easily download and leverage your app or was it a process of teaching them how to use it?

1 comments

We are not a marketplace. We buy goods, stock them, and then deliver. So we are the ones delivering the goods, and we don’t charge for it .

We are using a transport management system to optimize our daily delivery routing. Shops are really close to each others , so it makes financial sense to daily deliver the same shops. There is no minimum order , however some elementary SKUs can’t be bought only by themselves .

We get our supplies from both the Principals and some exclusive distributors.

We start first by sending salesrep on the ground to train the users on how to use the app. Usually the first orders are made through our customer care team. It can take up to 3 months for a client to become autonomous and use the app by himself.

Most FMCG companies have their distributor network. The distributors will also have sales team visiting mom & pop stores on a regular basis. So your selling price must be the same or cheaper than the distributor selling price to make a profit which seems difficult to achieve if you're not the distributor. What is your business model and where do you expect to make the money?
Ahh interesting model! Feel free to reach out if you ever want to chat, we work with merchants and distributors in Southeast Asia, though different business model.