[njovin]

It's odd, though, that Rogan's podcast only started doing mid-episode ads after the move to Spotify. Prior to the move the only ads were at the beginning of the episode.

[paulryanrogers]

Maybe analytics indicated that people were skipping the first chunk of the show to avoid the ads. I know that is a common feature of other podcast players.

[nefitty]

Maybe that's one of the benefits of having a podcast on Spotify. They can probably collect fine-grained analytics compared to an RSS-based client.

[AzzieElbab]

It is really weird actually. Not every episode comes with adds. Seems like Spotify is dark launching ab testing

[jack_pp]

I've never heard ads on Rogan's podcast in the past few years, this might be a US only thing