[daughart]

Just like Howard Stern (note, SiriusXM also owns Spotify). They traded a broader audience and greater influence for stability and gigantic paychecks. E.g., in Howard's case, even though his personal influence shrunk, his importance to Sirius/Spotify grew as a fraction of the subscriber base is dedicated to one talent and would otherwise unsubscribe. Howard's deal has been renewed a number of times now. I can't blame anyone involved.

[jswrenn]

Correction: SiriusXM owns Pandora, not Spotify.

https://investor.siriusxm.com/investor-overview/press-releas...

[rajbot]

> SiriusXM also owns Spotify

Sirius XM (nasdaq:SIRI) and Spotify (nyse:SPOT) are two different companies.

Sirius XM bought pandora in 2019.

[eplanit]

Stern tried to adapt, and with a degree of success. He came from the "Shock Jock", Andrew Dice Clay era, but shifted in recent years to become much softer and "woke".

[cylinder714]

emacsen/Serge Wroclawski's piece, "Stern Fan In Recovery," touches on this and the abuse his employees deal with: https://blog.emacsen.net/blog/2021/07/03/stern-fan-in-recove...

[adamrezich]

this makes more sense for Stern because his audience is much narrower than Rogan's. Stern moving from terrestrial radio gave him more "freedom," whereas the same can't be said for Rogan. also, Stern took the deal when he had been established voice in radio for decades, whereas Rogan was (to my understanding) just reaching his height of popularity before the exclusivity deal began.

[pessimizer]

> this makes more sense for Stern because his audience is much narrower than Rogan's.

In what way was Stern's audience narrower at all than Rogan's? Stern narrowed his audience when he moved to Sirius, but so did Rogan, apparently. When Stern was in syndication and on E!, he had as general an audience as any radio personality (back when people listened to the radio.) Rogan has a very narrow demographic as far as I can see, and virtually that entire demo is a subset of who listened to or watched Stern during what was something like a 15 year long peak.

[adamrezich]

> Rogan has a very narrow demographic as far as I can see, and virtually that entire demo is a subset of who listened to or watched Stern during what was something like a 15 year long peak.

really? I was under the impression that Rogan skewed much younger. (at least compared to the Stern audience when he made his platform jump.) and sure Stern narrowed his audience when he moved to satellite, but wasn't he already a bit past his prime at that point?