[betahuhn]

I totally get your point! Instead of self-hosting, you could call it a personal cloud.

[vorpalhex]

My personal cloud is the rack sitting next to me, not someone elses box that other people are also hosted on.

[Krasnol]

You are not really helping yourself if you desperately attempt changing established words in a way that it would fit your business. You just alienate people and give yourself a bad reputation people will remember you by.