[rameshnid]

I know. But is it really true, I fail to understand how a developer can be passionate about some business and yet launch 2-5 products a year. Is that passion for the business/ industry or passion to develop skills?

Most of the good programmers do it, right? Work on 4 products a year in multiple industries.

Should you hire someone who is passionate about the cause or one who is passionate about code(read growth/career)

[RandallBrown]

Obviously both is best, but you're not always going to find someone passionate about the business. You should never compromise on finding someone passionate about the code though.