[sofixa]

> Cloud computing will be increasingly commoditized, with lower cost providers emerging in the next 3-5 years

There are plenty of alternatives ranging from just IaaS ( you rent VMs) to more advanced PaaS/SaaS type "clouds" (e.g. Scaleway have managed databases, Kubernetes, FaaS, CaaS). There are some fairly decent ( in terms of coverage, cost, features) providers out there, outside of the big three.

However they are in an entirely different market similarly how Tata Motors, PSA Group and Lamborghini aren't competitors. Yes, both are used to move people around, but the scale and features aren't even close. There are so many managed services on AWS it's impossible to list them all coherently. Whatever you could need, it's probably there. Digital Ocean or Scaleway or similar are perfectly fine when you're smaller, more technically advanced, with more time available, higher failure tolerance. They can make sense to use, but aren't for every use case.