[pedalpete]

Ok, that makes some sense.

Having done no research on your market, and knowing absolutely nothing, my armchair quaterback with a blown knee and beer gut says...

1) ditch the insurance search thing, unless you can get an insurance company to pay you for it early. It is too difficult for you to describe the benefit here, and is it in the insurance companies best interest? It's barely in the best interest of the patient...because they don't know enough about what they are searching for

2) Have you figured out a moat around the doctors and knowing their expertise? Data is not a moat. Your algorithm is not a moat. You may be on to something, I have no idea. Do doctors use linkedin? if not, is there an opportunity to build a network for doctors. Don't forget, LinkedIn is still backed by search. Should you be building a doctor-to-doctor focused LinkedIn that operates on linking specialties?

Also, this isn't only about doctor to patient, there is also doctor to doctor learning opportunities.

[kletinic]

I like the 2nd idea, we're definitely exploring it, thanks.