[kcsavvy]

Product market fit isn’t just building a cool product. It’s when that product meets an audience that values and pays for it.

Distribution IS part of a startup idea. It’s an essential ingredient. Don’t think about idea and distribution as separate things. If you can’t find your target audience to validate your idea with, you have an incomplete startup idea, by definition!

If you are unsure how to find your target audience today, building your product will not fix this problem. Speaking to real users should be a higher priority than building or planning features.

For advice on speaking to users I only recommend one short book - “The Mom Test”. In that book you will learn why “excitement” is a very misleading signal. There is a good reason why YC partners constantly recommend it.

[dotvignesh]

Whoa! So many people in this thread have recommended this book. I'll read it right away. Thanks!