[vantran]

Perhaps I wasn't clear. Collecting email addresses is fine, but make sure you're really getting people who are genuinely interested in your product. My point is that people shouldn't focus on hoarding emails. The focus should be on testing certain message, certain angle of the product, whether they like the future vision, etc...

[Maro]

So you're saying startups should be A/B testing their coming soon landing pages. That sounds like good advice. I'd be surprised if that feature were not on the todo list of the LaunchRock guys...

[wisty]

It might also be a good way to burn in your infrastructure.

I'm just saying, if you can't get a box collecting email addresses off the ground, your own todo list will take a very long time to finish.