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by dhbanes
5434 days ago
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Sorry, but I think you're making the common mistake of expecting that most people will react to a particular sales tactic the way you would react to that sales tactic. Also, the example shown is absolutely a long form sales letter. It may be true that people do not read long boring paragraphs, but I'd bet the research to which you're referring is not addressing ad copy. If it is, I'd like to see it. It is in fact well documented that long form sales letter DO convert better than short copy in many situations. Read here for context of the example used: http://37signals.com/svn/posts/2977-behind-the-scenes-highri... |
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