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by dtagames 1763 days ago
Not sure why you were downvoted but you're right. YouTube, in a total inversion of the TV business model, doesn't pay creators for anything until after it's been monetized -- and then they take a cut first. The cut is so early in the process that millions of videos are monetized and the creators are not even aware, much less paid.

This is the reverse of the Hollywood TV model where you paid creators first and then tried to monetize the content you owned. It's certainly still labor to create it. The only things that have changed are the ownership, licensing, and payment stream.

1 comments

Youtube creators can take their content elsewhere, at any time I believe. Traditional TV studios have longer term contracts and there are often more folks involved than lone YouTubers and their patrons.
They can take their content, but not their audience, making the whole thing rather useless. The only thing that enables that in film is the relative neutrality of cinemas and streaming platforms.