Hacker News new | ask | show | jobs
by lsalvatore 1769 days ago
Most instagram ads are more entertaining and insightful than this article. Advertising is actually about educating the consumer for many products, and I think we're moving more toward personal ads that don't feel like ads. Sometimes you come across an ad that helps you or even changes your life. Things like new games, books or ideas. This article has nothing to do with the end of social media.
2 comments

> Advertising is actually about educating the consumer for many products

This is so obviously false. If education was the goal of advertising, ads would inform about the negative sides of the products as well. I've never seen that. The goal of advertising is to make people buy more using any psychological trick you can come up with.

If you want to educate people, you need to do actual education. Bombarding people with propaganda is not education.

> Advertising is actually about educating the consumer for many products, and I think we're moving more toward personal ads that don't feel like ads.

They try to make consumer to buy the product in all means. Which means, that this education is often very far away from facts in the most of the cases.

This is like saying "most products don't work". It's totally subjective. Blatant lies usually aren't tolerated in ad networks. I'm talking about "it's the hottest summer on record, therefore you may consider a pool" not "you will lose 10 pounds" which is strictly not allowed.