[SquishyPanda23]

> Can they possibly have such great IP

I really have no idea. I also don't know whether rebranding is the right choice.

But they have the code, the infrastructure, the marketing department, and all the revenue from their adult services days. So that seems like a pretty big head start over just a clone of their web UI.

[OJFord]

It's a bit of a headstart sure, but it's also a great way to ensure they hæmorrhage cash right along with all the users...

(Also, we're talking like it has a massive employee count, is that the case? Could be just a handful for all I know.)