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by Aurum197
1767 days ago
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I had shared this update here a few months ago, and received great feedback. Since then we had some positive news: the BBC reviewed our earrings online. The requests for our earrings are pouring in. We launched on TikTok last month, and hit 10K followers in under 3 weeks. Organically. We know we have a product that customers are eager to get. And yet... we have discovered that it's true what they say: hardware is hard. More than that: it's expensive. |
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Then you need to rethink your business segment / model - pivot into the fashion industry. There's a huge international market of mid-to-high net worth individuals who don't mind shelling out a huge amount for something "fashionable". The markup in retail fashion segments are insane. But people are willing to pay that "extra" because they believe they are also paying for something "artistic" too.
Apple understands this and that is why they have hired many from the fashion industry:
- Fashionably Apple: Who is Angela Ahrendts - and why is Apple hiring fashion execs? - https://www.pocket-lint.com/gadgets/news/apple/123992-fashio...
- Apple hires Paul Deneve of French fashion house YSL [u] - https://appleinsider.com/articles/13/07/02/apple-rumored-to-...
The whole "luxury-watch" segment (dominated by swiss watches) is another example of successfully making more by marketing something as a fashion accessory, than a tech product.
(If you are interested in consulting someone knowledgeable in this field, I know somebody who has 10+ years of experience in fashion retail and used to run and manage many popular western retail brands in the whole of middle-east. Please provide your contact details and I can refer them to you.)