| > Growth != more people I think you've conflated the success/ROI of the business with the need to hire more people. Success is not guaranteed, no matter how impressed we are with an idea or how proud we are of its execution. A leadership team over a long enough period of time running the business and constantly looking at "the numbers" will develop some intuition of how to steer the ship. They'll make plans for what they think they need to do to increase the chances of success, with concrete facts and trends or just good storytelling. There's no magic bullet. Your company may be mature enough that it has steady revenue so you need to protect that part of the business, because it's not fun to explain to investors that revenue is down because you pulled employees off known-revenue generating projects to do projects that may or may not move the needle. You need to be mindful that there will be future fundraising rounds, and you want existing investors to join them. So you have to hire. You need to spend money to tackle new projects, to increase your chances of success, without impacting the existing success you've had and adding headcount is much cheaper/less risky than rocking the boat on existing projects or not tackling the new things. But no plan is perfect, and even experienced leaders will make mistakes that will have negative consequences within the organization. |
But in some cases, even without pulling people out of the team, growth is impacted by other factors e.g. competition. How to avoid such factors is definitely a challenge.