Why do you care if this company wants to take on the hassle of converting the bitcoin to $ for the customer? It's an additional source of revenue for them.
> Because it's a valid answer as to why would a business not choose to do this?
Exactly.
>> It's an additional source of revenue for them.
Not all revenue is good though. If I spend $1,000,000 to get $5,000 in extra revenue, it would be a pretty bad business decision. A lot of crypto is hype, and I'm not sure there's much actual real revenue in supporting it for anything besides speculation.