[Geekette]

Congrats on launching. Seems the differentiating utility of your product is moreso about being marketed to vs built for young women? I.e. there isn't necessarily any product feature specific to female users but crucial effort is required to build effective channels to reach them.

So, I assume your sales/market building process will be more front loaded with an info campaign, due to many being unaware of how they're underserved/under-rewarded relative to their spending power and also per lower levels of financial literacy and product awareness that you cited below.

[VrindaGupta]

Awareness is a key piece, yes - however, they product is designed for women in a few key ways: 1) women are putting 70% of spend on debit cards which don't build credit, this is a debit card that gives them the same control, but builds credit.; 2) women are more likely to make avoidable credit mistakes - this is a risk free, interest free product;3) credit scoring - we don't report credit utilization which disproportionately impacts women's credit histories.