[bhb916]

Facebook Kids Messenger is decent (for all the reasons you mentioned), however, I am pessimistic about it being genuinely appealing to kids. It's staying alive because middle-aged parents are forcing it on their children - they are the consume and decision-maker. My experience is once kids are allowed to make their own decisions they quickly move away from it.

[robbrown451]

Of course once kids are allowed to make their own decisions, the main value of FKM is gone. (parental controls and such)

So it isn't the best example, and it isn't really facebook per se but more of a separate product, but still.... it is squarely aimed at kids that aren't old enough to make decisions for themselves, by design.