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by webmaven 1766 days ago
Simon Wardley has continued to evolve and refine the insights that led him to conceiving Zimki, and it is well worth any tech entrepreneur's time to take a look at the current iteration of "Wardley Mapping" to better understand how technologies (and platforms) evolve:

https://learnwardleymapping.com/book/

If Blank and Ries transformed our understanding of startup tactics, Wardley is improving our understanding of strategy.

Simon's account of the Zimki episode is in Chapter 5, if you just want a bit more detail: https://medium.com/wardleymaps/the-play-and-a-decision-to-ac...

1 comments

I have to admit, while I like Wardley mapping, the fact that someone talks about his own (seemingly) failed technology revolution in hindsight, makes me a bit sceptic.
I find just as many lessons in failures as success, although these are pretty arbitrary labels. Even the greatest success stories are littered with small failures overcome or even ignored.
I'm not saying we can't learn from Zimki.

I'm just a bit weary of people claiming they "invented the future" way back before the future actually came.

Simon doesn't claim he invented PaaS, but he did predict it.

As far as learning from Zimki, I think the lesson Simon says he learned was basically (paraphrasing) "make sure you don't run out of political capital" and watching out for misaligned incentives.