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by simondotau
1766 days ago
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Apple can also choose to exit that country. There aren't many countries which Apple would even consider risking its global reputation in order to retain that market. US, China, Europe, maybe the UK. That's about it. If Saudi Arabia or Sudan tried to turn the screws, the business case for Apple is absolutely clear-cut: they leave. This isn't even up for debate. There's far too much at risk globally than there is to gain domestically from compliance. Not only do they avoid serious damage to their global reputation (something they'll be extremely sensitive to, as the last two weeks have taught them) it would represent a massive opportunity for Apple to earn weeks of free media coverage that aligns with their security narrative. |
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