[sjogress]

I think for most/many European companies, especially those that are potentially handling PII, there are regulatory concerns with using US based hosting/companies.

My employer for instance has put a ban on deploying anything new on AWS/Azure/Google Cloud until legal issues have been settled after Privacy Shield was invalidated.

Everything new right now needs to be on EU/EFTA data centers run by EU/EFTA companies. This essentially means self hosting since most clouds are owned by US companies.