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Home Depot lost over 50 million debit and credit cards. Linking your first and last name with your payment method / methods and submitting it to companies not known for their security may not be in your best (long-term) interest. Doubly so considering many company account forms have address as well - meaning anyone with access is very close to having everything required to open a bank account in your name.

You're not wrong though; arguments against loyalty cards are seemingly random chains of chance, and the information is being sold by Visa as well anyways. So I'm not surprised by the free market, laissez-faire ideals on display. I don't have my eyes on perfection, just on minimizing how many times I give out potentially damaging information. And if some other people start to push back as well? Well, the more the merrier.