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by Ieghaehia9
1768 days ago
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> Anyone on the planet will respond to advertising if an advertiser figures out how they identify high and low status markers. It doesn't matter how rational they thought they were before that, on aggregate. Isn't there also some component of effective demand to this? If you're completely satisfied with your material needs, a marketer is going to have a very tough time selling you on something. If you don't care about being seen as uncool and don't like smartphones, you're not going to get one. Etc. In the extreme, a hermit monk would just reply to a sales pitch with "still tethered to your possessions, I see". |
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I'd argue that the way it works is that they create desire on the one hand and sell their products as solutions to things that they aren't on the other. To explain the latter, for example, selling beer or handbags to fill a need for self-esteem or something.
If you think about it, a lot of people have most of what they need and are persuaded by these created desires anyway.
Then you also have to consider that people are trying to get you to buy their butter rather than the other butter. That's the third part.
In summary, being satisfied is not a defense since they can make you unsatisfied.