[JumpCrisscross]

> No it’s not. It’s solving a real problem.

Effective leaders tell the stories that attract and retain key people, enable them with resources and put their works into the world. This is a key difference between ventures and small businesses. If the CEO thinks that is beneath them, they’re micromanaging a glorified one-person shop.

The technically-superior badly-coördinated solution losing to a well-communicated one is a Silicon Valley, business, political and military trope for good reason.