[busyant]

I had this realization somewhere in life. Many jobs (not just CEO) are highly dependent on "story telling" in a general sense. Which is a stylish way of saying, "being able to explain yourself and your motivations."

In grad school (molecular biology/genetics), various lab members would return from scientific conferences and the most common comment was "You should have heard <so-and-so's research talk>. She had a great story."

It made an impression on me. You can do the best research, make the best product, write the cleanest code, etc. But you will suffer if you can't tell the story.

[jasonwatkinspdx]

The famous ad agency Widen and Kennedy (they came up with Just Do It among other famous campaigns) has the slogan "The best story wins."

In the end doing anything non trivial requires collaboration, and the way to create that is to tell your story.

[cknoxrun]

There's an interesting book that discusses this, "To Sell is Human" by Daniel Pink that I think is worth a read.