[klbarry]

First, I agree that human beings often make wrong decisions. However, it is completely wrong to blame that on emotion.

"By attempting to short-circuit the decision-making process, by putting the emotional cart before the rational horse, the ads you describe are fundamentally deceptive. That ads like that exist, that they are paid for by people with skin in the game, and that they work, are all testament to the fundamental irrationality of market players on both an individual and aggregate level. Namely, they can be swayed by a manufactured emotional response before even having gone through the rational decision-making process."

What makes an emotional response any less worthy than a rational response? Plato's ideas on rationality are just plain wrong- the cart before the horse is a poor metaphor. If you look at any neuroscience research in the area, you soon see that that good decision making is completely impossible without both, together. I highly recommend Jonah Lehrer's "How We Decide" as a highly readable book on the subject.

Following emotional cues is not "short-circuiting the decision-making process", and is not in any way "fundamentally deceptive".

EDIT: Not to mention that intangible value is still value. If marketing makes an item higher status, and you value items based on the status they confer on you, then that marketing is creating enormous value. Branding literally makes a product more valuable in a consumer eye, and that is the only measure of value that matters.