[nlehuen]

Philips in the Netherlands and Thomson in France went the same way (https://fr.wikipedia.org/wiki/Thomson_(marque)) - after being major manufacturers of consumer products, they are now licensing their consumer brand to third party manufacturers.

Basically they are banking on their previous glories and advertising.

Sometimes you can spot the exact same product from a noname manufacturer, it's just missing the right sticker.

[Hublium]

Telefunken, too.