[sdljfjafsd]

Buzzfeed is a weird Jekyll & Hyde business. They have two businesses

i) the typical buzzfeed junk - Buzzfeed - This group follows no journalism practices, steals content from other sites, doesn't attribute, writes click bait articles, rebrands ads as articles, etc.

ii) the investigate journalism department - Buzzfeed News - this team has top notch investigative journalism. They actually do tons of original research, interview and cite sources, break big stories (many of the Uber scandals were found through their original research). Basically this group follows journalism standards and actually is at the top tier of investigative journalism.

The irony is that i) and ii) are run under the same brand and the only reason why Buzzfeed can fund investigate journalism ii) is due to the b.s. content they serve from i).

it's a weird scenario where the org is both the worst and best of journalism. Bu at least they have found a sustainable, albeit sleazy, way of funding investigative journalism.

[jawns]

Lots of other organizations who operate this way establish two separate brands so that the sleazy one doesn't sully the other. I'm kind of surprised that Buzzfeed News hasn't ditched the "Buzzfeed" name, even if it's still run by the parent company.