[disease]

Pardon my cynicism, but you could use these as a guide for drawing money from people that are predisposed towards having many strong cognitive biases. There seems to be a near limitless number of people with money suffering from extreme social isolation in addition to narcissistic personality disorder. These people have little interest in reality and will happily give you their money if you play into these biases.

[AlbertCory]

Bingo. These (the authors) are people with no ideas of their own, but they still need funding. So they "classify" other people's ideas and make some nice graphics.

Read "Thinking Fast and Slow" (which, to their credit, they do list as a resource) and skip the rest of their grant seeking.