[MattGaiser]

Do you do anything to help the researchers make better marketing materials/give better pitches?

Anecdotally, I was part of an accelerator where some participants were given the option of commercializing something the university had and researchers came and gave us pitches on things they thought should be commercialized.

The pitches were terrible. About half the time nobody in the cohort had a grasp of what the IP was after the pitch had ended. Sometimes we were not sure of the industry.

[codypilot]

This is a great point. We realized early on that researchers present their research to industry as if they are giving a lecture to a group of peers; 45m of presenting without any response from the crowd. We try to work with our users to help them understand how to present their research in 5m or less in terms that industry will find interesting, but it's a constant battle. We're working on features to help with this!