[MatthewPhillips]

If they want to maintain the same (or better) share of profits they must take market share. Smartphones are only 28% of the total phone market today. That is what the article is talking about; future growth potential.

[Hyena]

That's not true. Expanding market share can mean selling at lower price points, which in turn means lower margins and potentially lower ROI. Moreover, the simple ways around this, like keeping older product lines longer, have risks in the technology sector not present in other areas. There's a lot of incentive to be not more than two models behind on mobile phones, not so much with cars.