[saisundar]

Reddit currently supports many third party freemium clients ( Ala Twitter 2012). These third party apps offer a no ad experience too. Unsure how much revenue reddit shares with these apps though.

It helps with growth(more options for users to be on reddit) , but definitely hurts ad inventory, ad targeting insights etc.

[brianwawok]

They will eventually shut these down to increase ad views, just like twitter

[snuxoll]

I think this is likely why Reddit has heavily pushed direct revenue with an expansion of awards available (cheapest ones are 50 coins now), in addition to the continued ad-free option with a premium subscription.

[sharatvir]

I love Apollo on iOS. Without that I’d primarily just browse Reddit on desktop web. The official mobile app and mobile web is actually a disaster.

[SaltySolomon]

Thats less than 0.5% of traffic tho, most of it is from the official apps nowerdays.