[chansiky]

I couldn't agree more. Company culture should be one of the top primary metrics used to value an investment. Forget all the business school lingo, all the numbers, and all the bullet points. CEO's buyback stocks, and accountants cook the books all the time. There's always room for fudging with numbers and metrics and how you present them, so all that "math" is really just misdirection. What is presented really doesn't matter, because at the end of the day the goal is always to present the company in good light. No ones gonna say "we had a bad quarter, we don't have a plan, and lost our lead in the marketplace, so please give us more funding".

What can't be faked is the experience their employees - the team so to speak - have working there. And if the team at large doesn't get along, doesn't believe in what they are working for, well, lets just say they aren't gonna win any championships.