| First, I do not believe this is the place to make a stand about our trust in humanity. I believe that is best left to philosopher who has all of human discourse to use. My argument rests on the fact that Airbnb is moving closer to the average. Airbnb is moving closer to the average in the sense that they are attracting more people. After several million bookings, the general booking population will look more like the average in terms of disabilities, crime, unemployment, and many other imaginable statistics. Airbnb may not be quite there, but they are certainly growing closer. The question becomes, how to improve trust as Airbnb moves closer to the average? One such way is to implement trust systems. One such way is their existing feedback systems for people who use Airbnb. Hosts and renters alike can rate each other across several factors. Over time, one can develop a reputation that is accepted as a "I will do no evil". Heck, Airbnb could even reward these people with lower booking rates / larger cut as host. Trust systems are fine for those who have earned trust within the system. How does one bootstrap trust in an increasing paranoid system? There is a cost associated with this in the sense of gaining references or examining the social network of a first time renter. After such examination the responsibility relies upon some host to have an increasingly long conversation with a first time renter. This can be done before or after booking. However at the end of the conversation, one ultimately relies on their own judgement, which means the conversation can be gamed. In a future, Airbnb could work with outside systems. Airbnb could work with criminal databases, social information, along with associated other signals. All these approaches hint at a big brother approach where Airbnb is the ultimate judge and jury on who can host and/or rent. I don't see Airbnb being very popular in this approach. In the end, I think Airbnb has the responsibility to make things right in this situation. In the future I think they have the responsibility to make things right while their business model relies on the trust of their customers. Increase awareness and increase their own detection measures to the extent that they do not become big brother. Ultimately, I think things like this will continue to happen. However, the success (or failure) of the Airbnb billion+ business will depend on their response to such future events. Continue to make the host (the supply) happy and Airbnb will do well. |