[brianleb]

> Their business model for folks who got in on the $99 deal now seems be "Want to know your Alzheimer's risk? Pay more to get your DNA resequenced with our latest tools!"

> How much is more? Another $299.

Incorrect on all counts. Current cost of the service is $99 + $9/month subscription which you may cancel. You also have the option to "bank" your saliva/DNA so that when they come up with a new gene chip, you will have results from that without having to repay. You just have to keep up your subscription, obviously. Since I got my results back I think they've been pushing updates about once a month (probably not a coincidence, but I don't feel like checking the exact dates), both times having information on genes covering 5-10 new topics.

What you describe did exist back when they switched from the v1 to the v2 gene chip (and I think the price was $399 at the time, no subscription existed), but now (v3) they have figured things out. I got in on "DNA day" this past April and paid $0 + subscription (so $100 for a year) and I chose the option to bank it, etc.