[Cederfjard]

Disclaimer: I’m not an American, definitely not a lawyer.

But I agree with your take. The wording in the linked text makes it seem to have much more to do with counter-messaging than preventing or stifling speech in the first place.

[rubyist5eva]

The government cannot coerce you to message or "counter-message" one way or the other.

[Cederfjard]

No, I’m assuming this would be done by the company being paid to do so?