| > During our 60 day experiment, inside that window of time we had a split of customers that received a video, and those that didn't. >* - Of those that didn't receive a personalized video from me, only 3.75% purchased from us again in those 60 days.* >* - Of those that received a personalized video from me, 7.02% purchased from us again in those 60 days.* On one hand this is in my opinion a bit narrow-minded/short-term. Let's see what happens once people understand that the video wasn't personal (that they were tricked to think that it was?) + once a few more companies start doing the same thing. On the other hand, I can believe that having videos which mention your name (let's be a visionary: let's imagine that e.g. Facebook's user profiles or similar stuff can be used, therefore that even some funny/happy comments can be added to the video mentioning e.g. some of your favourite things like stuff you like to eat/read/do or your favourite color etc...) can be somehow more entertaining or at least more "engaging" (as it's currently one of the most favourite buzzwords used in the Internet) compared to plain old-style videos. But: that reminds me of the few times when I was sitting in a room (or I was in a conference call) and there was another person that had the same name as mine => each-single-time that that person's name was mentioned (same as mine) I got stressed (suddenly having to pay attention) and after 1-2 hours I was tired even if I actually didn't have to interact at all => I can think that such strategy, involving ~personalized videos, might have the same effect, meaning that people can only focus on few things that try to get their attention before starting to feel tired. BTW.: I noticed just now, for the first time since years, that the comments-window can be resized :P I now do feel quite stupid, but I still feel like celebrating, hehe. Until today I wrote all my comments in the window having its default size, which is quite tiny... :D |