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by fishtoaster
1776 days ago
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Agreed. That said, I would argue that this specific practice will become more ethical over time (as the arbitrage opportunity disappears). Once customers are aware of the practice, the trust difference fades, and the deception goes away. 10 years from now, this practice will be equivalent to claiming "Famous Fishtoaster's has the best fish toast in the world": it's a lie, but one that all parties know is false so no one is being deceived. Just like no one really believes personalized text in an email implies that that email was handwritten anymore, no one will believe these videos are personalized and the problem goes away. But yeah, it will be a societal cost: one less thing we can trust. Just like "photos don't lie" went out the window with widespread photoshopping, so will trust in personalized videos. |
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But video is the final frontier of digital trust. Once photos, video, and audio can no longer be trusted, what will people trust?
Digital cynicism will become total.