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by soheil
1777 days ago
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You're throwing him under the bus because this is a pretty recent phenomenon. Before email became so "personalized" I'd never get an email mentioning me by name and if I did it was from people who I knew personally. This all changed once marketers starting using "Hey $firstname," now I have no idea if this is from someone who knows me personally or from someone has my name in a massive db. The fact that there is no disclaimer on this video shouldn't be worse than the fact that there is no disclaimer on emails saying "this email was automatically generated." This gives me the same warm fuzzy feeling that I'd get when I read an email with my name in it even though 99% of times I'm sure it's not really sent just to me and is auto-generated. Over time auto-generated videos will become as common as auto generated emails. |
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"Tired of your awful insurance. Like ugh, us too! Insurance can be like, so heckin lame sometimes. Let me let you know about [INSURANCE BRAND] ... "
That stuff is absolutely psychotic and is an instant red flag. Just say "Buy this insurance, it's cheap and has features x y z w" and be done with it. I'm not your bff.
This is kind of an aside, but I feel like fast food companies have really taken over this area. Wendy's posting on twitter like "feelin heckin smol right now. normalize self care." NO! Give me McDonalds -- they show a huge picture of the burger with big text that says "Eat This Burger Now" or whatever. That's all I want from you people!
/rant