> Facebook wants to announce in the future some privacy enhancing ideas
The post does point out that by next year one such privacy-enhancing tech would be made broadly available.
> ...they still want to track you enough to tailor ads to users (their words).
Yes, but using MPC (multi-party computation) and other (zero-knowledge) techniques gathering steam as of late: "These technologies will help us minimize the amount of personal information we process, while still allowing us to show people relevant ads and measure ad effectiveness for advertisers."
I dislike Facebook's data handling practices as much as the next guy, but: Whats proposed is better than what we have today, though it isn't absolutely the best they could do. That's the price to pay for free, I guess. After all, advertisers are their paying customers.
"Tailor ads to users" is such a newspeak. Only two industries call their consumers users: advertisers and drug dealers. So it's fair to compare FB with a broker between drug dealers (advertisers) and drug users (or just users). The users don't really want drugs, but they've become addicts and can't stop themselves. The broker's caring about its users privacy is cute. Apple's and Google's recent stance on privacy is basically protecting the territory from a competing broker (FB).
The post does point out that by next year one such privacy-enhancing tech would be made broadly available.
> ...they still want to track you enough to tailor ads to users (their words).
Yes, but using MPC (multi-party computation) and other (zero-knowledge) techniques gathering steam as of late: "These technologies will help us minimize the amount of personal information we process, while still allowing us to show people relevant ads and measure ad effectiveness for advertisers."
I dislike Facebook's data handling practices as much as the next guy, but: Whats proposed is better than what we have today, though it isn't absolutely the best they could do. That's the price to pay for free, I guess. After all, advertisers are their paying customers.