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by tiffanyh 1776 days ago
Basecamp does this.

Every ~6 years they completely rewrite Basecamp from the ground-up and sell it as a new product management tool. They are currently on rewrite #3 and rewrite #4 will be released next year.

https://signalvnoise.com/posts/3856-the-big-rewrite-revisite...

The only difference to your analogy is that they continue to support the old versions of Basecamp so that if a customer doesn't want to migrate to the current version, they don't have too.