Automagically has been trademarked. WTF?

[_grrr]

I've just seen an ad for TuneUp and noticed they have trademarked "Automagically".

I've been using this word for ages, as I'm sure others on HN have too. WTF!?

http://www.tuneupmedia.com/

[kookiekrak]

http://www.trademarkia.com/automagically-77390897.html http://www.mytrademarkia.com/automagically-77870578.html http://socialmedia.trademarkia.com/automagically-77646827.ht... http://electronics.zibb.com/trademark/automagically/30404525

[mark-r]

Unfortunately the P&T office has gone stark raving mad. And nobody will step up to overturn these because that costs money, and who will fight for something they can't own either?

[lysol]

You should be using words that more accurately describe the functionality your code provides, anyway.

[whiterabbit]

LOL, "First Use Anywhere: 3/1/2008".

[kookiekrak]

all trademarks for Automagically. dating back to 2007.

[mark-r]

Citations go 20 years before that: http://en.wiktionary.org/wiki/Citations:automagical#English