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by thisisnico
1772 days ago
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Honestly, from a social media perspective, TikTok feels like the least toxic environment. Nobody is showing off their new homes, cars, kids, spending. It feels like a significantly reduced pressure to produce. Many of my friends are just consumers of content. Most of the content I'm seeing are memes and are funny. Even the advertising is more light hearted. |
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That's because It's the least commercialized of the social platforms and dominated by youth (for now). AKA we're at the end of it's honeymoon hip-new-platform phase. The company cannot maintain meteoric user-growth forever as there's only so many people in the world, and their primary target demographic that is responsible for much of their growth is already nearing saturation (the youth).
As such, they're at an inflection point in their user growth and their operating costs have never been higher. Billions in revenue will only tempt investors for so long when they're still netting a loss in the billions a year and their growth curve is starting to relax. This will see the implementation of more dark patterns to monetize the revenue per user while simultaneously the users on the platform will search for any and every possible advantage to leverage their following for clout and profit (especially as the userbase ages into adulthood and has bills to pay) and ultimately we'll see the same poisoning of the well that we've seen with every other social media platform to date. Question is just how bad it will get.