That’s a fair question. If she can find a male who is interested in building a woman’s wellness platform for women then I know she would go for it. However, there are some gender bias barriers she’s faced when sharing her idea and it doesn’t always “click” with men.
That makes sense. I would hope that most people who it doesn't click with just wouldn't apply.
Maybe post on forums or reddit subs that are pertainate to women's wellness. That's the niche - not the technology side. So you should be able to find individuals on those pages who also have the technical skills. It's more like finding a needle in a haystack looking in the technology forums for any resources who are passionate about a non-technology specific niche.
The "best qualified candidate" is not generally an objective measure -- if you
can be more productive with someone your own gender and race, then that's all
to the good, the largely American taboo of racial and gender sorting notwithstanding.
Doesn't that depend on what stage you're in and how you are bringing them in? Like I'd you already have a company set up and you are going to hire them as an employee without sufficient interest, then it does apply. If you're not giving them sufficient interest in the company (10%?), or it hasn't been formed yet, then I think it doesn't.
There are also minimum employee sizes before racial discrimination law kicks in, I think 15, or 5 if you’re in California, but that is from rapid googling.