[corney91]

A frequent flyer tax would help here. Everyone gets a tax-free flight, then a low tax for the next one, and it keeps increasing for more flying. ~23 minutes in this podcast describes it and explains how it'd make a huge impact: https://www.cheerfulpodcast.com/rtbc-episodes/fair-miles

The key stat is it'd be enough to reach the UK's target on carbon emissions from flying by 2050, at a cost of 0% for the first flight and 9% on the second (going up steeply from there). Of course, other countries may have different data but the principle should be the same.