[manigandham]

Customers want solutions, not software. Timescale is one vendor that figured this out and is having great success without any other enterprise licenses on the software itself. Others have at least started amplifying their cloud/support/managed offerings.

Elastic didn't, and AWS stepped to give customers what they wanted. And in case anyone wants to argue that it's impossible to compete with AWS, please go ask Snowflake how they built a better product on top of AWS itself and became one of the best SaaS success stories so far.